2010 Auto Sales

FORD MOTOR COMPANY +17% (excluding Volvo)
Ford slowed down a bit in December with a 4 percent increase that trailed the market overall. 2010 was nonetheless an impressive year for Detroit's never-bankrupt car company, as it picked up share and regained the number two spot it lost to Toyota in 2008. Ford +22%
If the F-series has a good year, Ford has a good year, and in 2010 the F-series had a good year. But there were other factors, including the Fusion (which topped 200,000 units).
Winners
F-series +28%, more than half a million sold, easily retaining its #1 spot
Fusion +21%, best Ford car sales performance since the '04 Taurus
Edge +34%
Taurus +51%
Transit Connect +210%, but still very small volume
Expedition +18% Losers
Flex -12%, and that's before the in-house competition from the Explorer
Ranger +0% Mercury +1%
Mercury's long-anticipated death sentence was finally handed down in 2010. No winners here. Lincoln +4%
Winner
MKT +188%, although still fewer sales than the Navigator Losers
MKS -16%
MKX, MKZ, Navigator +2%