November 2010 Auto Sales

Mazda had a somewhat disappointing November, as it lost a bit of market share to its faster-growing competitors. The Mazda2 added 462 units, which put it ahead of the Tribute and the Miata. Both crossovers slipped a bit; the sports cars fell a bit more; but at least the Mazda6 had a decent increase (+21%).

A welcome big gain for Mitusbishi came via the Endeavor (+329%) -- of all things -- and the addition of the Outlander Sport.

VOLVO -12%
The new S60 is selling pretty well, while the XC60 is up a bit and the aging XC90 is hanging in there. That's the good news. All the rest is bad news for Volvo, particularly the big declines for the S40/V50, the S80, and the XC70.

Jaguar -3%

Jaguar sold more than 10 times as many XJ sedans as a year ago, making the XJ the bestselling Jag. But it wasn't enough to overcome weakness in the XF, which fell by half.
Land Rover +35%
Again, the LR4 (+155%) and the LR2 (+42%) outperformed the Range Rovers, but everyone did better than last year.

The Boxster (+42%) and the 911 (+21%) had a good November, but not as good as the Panamera, which doubled its sales, or the new Cayenne, which increased by more than half. Sports cars are now outsold both by SUVs and four-door sedans at Porsche.

After months of sinking sales, Suzuki actually had some good news -- really good news -- in November. Most all of it was due to the addition of the Kizashi.

SAAB +7%
Although up a fraction over last year, Saab sales dropped significantly compared to last month.

TOP 5 BESTSELLING NAMEPLATES (and rank last month)
1. Ford F-series 38,541 (#1)
2. Chevy Silverado 25,619 (#2)
3. Toyota Camry 20,737 (#3)
4. Honda Accord 19,025 (#4)
5. Nissan Altima 18,372 (#5)
Note: In October we erroneously listed the Toyota Corolla/Matrix in the #5 spot, but the Altima was the #5 bestseller last month.

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