The 25 Most Influential Car Designers Working Today

#VW, #Ford

16. PETER SCHREYER (57, German)
Chief design officer, Kia
Key cars: 1995 Audi A6 and 2000 TT, Kia Kee and 2011 Optima

Schreyer made his name at Audi in the '90s on the less-is-more first-generation A6, A4 Avant, A3, and TT, which are much admired and since copied. After working for VW in the early '00s, his move to head Kia design in 2006 shocked many, but the formerly unloved brand is already gaining sales and design flair. Schreyer is far more influential than his Korean counterpart at Hyundai, Oh Suk-geun.

Having owned six Audi Quattros in a row, I buy the cars primarily because of their rally-bred excellence in all weather driving---BUT putting an Italian designer in charge of the shiny bits! It's a great combination--German AWD technology on the inside and Italian flair for the stuff that shows on the outside.
Peter Schreyer ranked at 16 is like saying Paul McCartney is ranked behind Taupin, Wilson, Harrison, Morrison, Berry, Lennon, Springsteen, Simon, and Dylan, in that order,. which he would be not. Come on,. company set-aside,. Schreyer was a an insurrectionist among that list, barring two, ARGUABLY.

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