16. PETER SCHREYER (57, German)
Chief design officer, Kia
Key cars: 1995 Audi A6 and 2000 TT, Kia Kee and 2011 Optima
Schreyer made his name at Audi in the '90s on the less-is-more first-generation A6, A4 Avant, A3, and TT, which are much admired and since copied. After working for VW in the early '00s, his move to head Kia design in 2006 shocked many, but the formerly unloved brand is already gaining sales and design flair. Schreyer is far more influential than his Korean counterpart at Hyundai, Oh Suk-geun.