6. LORENZO RAMACIOTTI (62, Italian)
Design director, Fiat Group
Key cars: Ferrari 456GT and Enzo, Peugeot 406 coupe
Ramaciotti was coaxed out of retirement to take on the newly created role of head of Fiat Group design in 2007, including responsibility for Fiat, Alfa Romeo, Lancia, Abarth, and Maserati. From 1973 to 2005, he was with Pininfarina, where he was in charge of countless vehicle projects that included standout Ferraris like the 456GT, Enzo, 550 Maranello, and 360 Modena, plus the Maserati Quattroporte and GranTurismo, as well as more accessible cars like the 1995 Alfa GTV and the stunning Peugeot 406 coupe. He has a pedigree-filled track record, but his influence at Fiat has yet to be fully felt.