October 2010 Auto Sales

#Ford, #Ford

The Koreans easily outpaced the market overall, gobbling up more market share in the process. This month, Hyundai and Kia were about equal in their gains.
Hyundai +38%
The new Sonata had another gangbuster month, more than doubling last year's volume (+125%), but it wasn't quite as gangbusters as September. The new Tucson (+260%) and the Veracruz (+104%), of all things, also made hay in October. The Santa Fe (-44%) and the Azera (-32%) were the big losers.
Kia +39%
The redesigned Sorento outpaced its predecessor only by a factor of eight this month -- versus ten in September -- but the volume was nonetheless crept forward by another 500 units or so. Kia's second-best seller, the Soul, also enjoyed a big upswing (+198%), as did the Sportage (+134%). The Rondo (-92%) and Borrego (-79%) fell hard.

Nissan managed to stay ahead of the market overall, despite weakness on the Nissan car side.
Nissan +15%
For Nissan, this month was the reverse of last month, as trucks, lead by the Rogue (+49%) and Frontier (+51%) made more progress than cars. In fact, of the cars, only the Altima (+29%) was able to beat its October 2009 total.
Infiniti +23%
Again in October, all Infiniti models beat last year (the G just barely). The biggest movers were the new M (+119%) and the new QX56 (+89%).

VW +18%
Trucks did better than cars at Volkswagen, with the Routan up 65% (!) and the Tiguan up by half, but Touareg volume dropped ahead of the redesigned 2011 model. Of the passenger cars, the Golf and friends (+62%) and the new Jetta (+32%) surged ahead while everything else declined.
Audi +11%
Audi has a fairly good month -- better than Mercedes but not as good as BMW. The A3 (+145%) and the Q5 (+70%) were shining stars, while the A4 (-18%) disappointed
Bentley +56%

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