October 2010 Auto Sales

The Koreans easily outpaced the market overall, gobbling up more market share in the process. This month, Hyundai and Kia were about equal in their gains.
Hyundai +38%
The new Sonata had another gangbuster month, more than doubling last year's volume (+125%), but it wasn't quite as gangbusters as September. The new Tucson (+260%) and the Veracruz (+104%), of all things, also made hay in October. The Santa Fe (-44%) and the Azera (-32%) were the big losers.
Kia +39%
The redesigned Sorento outpaced its predecessor only by a factor of eight this month -- versus ten in September -- but the volume was nonetheless crept forward by another 500 units or so. Kia's second-best seller, the Soul, also enjoyed a big upswing (+198%), as did the Sportage (+134%). The Rondo (-92%) and Borrego (-79%) fell hard.

Nissan managed to stay ahead of the market overall, despite weakness on the Nissan car side.
Nissan +15%
For Nissan, this month was the reverse of last month, as trucks, lead by the Rogue (+49%) and Frontier (+51%) made more progress than cars. In fact, of the cars, only the Altima (+29%) was able to beat its October 2009 total.
Infiniti +23%
Again in October, all Infiniti models beat last year (the G just barely). The biggest movers were the new M (+119%) and the new QX56 (+89%).

VW +18%
Trucks did better than cars at Volkswagen, with the Routan up 65% (!) and the Tiguan up by half, but Touareg volume dropped ahead of the redesigned 2011 model. Of the passenger cars, the Golf and friends (+62%) and the new Jetta (+32%) surged ahead while everything else declined.
Audi +11%
Audi has a fairly good month -- better than Mercedes but not as good as BMW. The A3 (+145%) and the Q5 (+70%) were shining stars, while the A4 (-18%) disappointed
Bentley +56%

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