AMERICAN HONDA +16%
Honda's year-over-year gain wasn't as big as Chrysler's, but Honda's year-ago wasn't as depressed. So its 16 percent increase was able to nudge Honda ahead of Chrysler, even though the American company posted a larger year-over-year increase.
The new Odyssey opened big (+47%), as all Honda trucks (save the hapless Ridgeline) surged ahead. The car side saw generally smaller gains, ranging from 5% for the Accord to 18% for the Fit.
The MDX took a break this month, up only 3%, while its smaller sibling, the RDX, made a big move (+40%). Of the sedans, the RL actually had a big gain (+62%) but its volume is still a tiny fraction of the bestselling TL, which increased 21%.
CHRYSLER LLC +37%
Chrysler boasted a second big year-over-year increase in October. Jeep was the major engine of the company's gain, with an assist by the Ram pickup.
Chrysler division was the reverse of most players in October, as its car side -- meaning, basically the 300 (+79%) -- outperformed its trucks -- meaning, basically, the Town & Country (+18%).
For Dodge, what the Caliber gave (+376% from very low total last October), the Avenger largely took away (-31%). Similarly, the Nitro's increase (+50%) was wiped out by the Grand Caravan (-9%).
A huge increase in Grand Cherokee sales (+291%) has got to be bringing a smile to Chrysler's Italian masters. In lesser news, the two baby Jeeps also saw big percentage increases.
The big Ram pickup was the big story here.