October 2010 Auto Sales

BMW NORTH AMERICA +13%
BMW +17%
The new 5-series (+62%) added the most volume this month, although the 1-series (+127%) was the biggest gainer in percentage terms. A shout-out also goes to the X5 (+49%), while we cast a jaundiced eye at the 7-series (-44%) and the Z4 (-64%).
Mini -5%
It appears that Mini had successfully cleared out inventory last month, and so it's October sales showed a decline relative to last year. Next month should reflect sales of the updated, 2011 model.
Rolls-Royce -4%
As was the case in September, Rolls-Royce delivered 26 cars last month, versus 27 the year prior.

SUBARU OF AMERICA +25%
Subaru again outpaced the market in October, as four of its five models chalked up gains (the Tribeca, again, declined). The redesigned Outback lead the charge, up 35%.

DAIMLER A.G. +3%
Mercedes-Benz +5%
Mercedes-Benz car sales actually fell in October (including those of the new E-class), but the brand was able to eke out some forward progress anyway thanks to strong truck sales. The R-class posted a 52% increase (the redesign is working!), but it's still one-tenth the volume of the ML, which was up 19%. Only the GLK (-24%) didn't participate in the truck growth.
Smart -45%
Another big down month, as Smart has fallen 61% year to date in 2010.
Maybach -50%
As in September, 3 Maybachs were sold in October.

MAZDA +20%
Mazda again managed to outpace the overall market, thanks, in order, to a modest increase for the high-volume Mazda3, larger percentage jumps for the CX-9 and CX-7, and the addition of the Mazda2.

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