September 2010 Auto Sales

#Ford, #Ford

FORD MOTOR COMPANY +46% (excluding Volvo)
Last month, Ford sales slipped by less than the industry average, and that less-bad performance allowed it to pass Toyota and move into second place in the sales race. In September, Ford's much-better-than-average 46% sales increase over last year (and 2% gain over last month) put it solidly in second place, and should allow Ford, with 1.5 million vehicles year-to-date, to finish the year ahead of Toyota, which is now at 1.3 million. The new Fiesta has been getting lots of attention, but with Ford, it's impossible to have a good month of sales unless the F-series turns in a good performance, and that was the case here.
Ford +49%
A 40% increase in F-series sales was huge, but the restyled Edge (+186%) also had a big month, as did the Transit Connect (+134%), albeit on lesser volume. All cars were in positive territory.
Mercury +16%
The Mariner and Mountaineer pushed Mercury into the plus column.
Lincoln +26%
Like its Ford counterpart, the Lincoln MKX was strong in September (+76%), but so was the never-say-die Town Car (+149%).

Toyota's increase over last year was less than the market's overall. The figure would have been better, but both Lexus and Scion declined, dragging Toyota down a bit. As we saw at GM and Ford, trucks did better than cars.
Toyota +21%
Unlike GM's and Ford's big pickups, Toyota's Tundra (+10%), didn't participate fully in the truck surge this month. The news was better for the redesigned 4Runner (+437%) and the not-at-all-redesigned FJ Cruiser (+245%), which saw big gains off of last year's very weak numbers. With their higher volumes, the RAV4's jump (+41%) and the Sienna's (+54%) were a lot more meaningful. Meanwhile, the Camry almost exactly matched prior-month sales, and maintained its position as the bestselling car, just behind the Ford F-series and the Chevy Silverado pickup.
Lexus -6%
The GX followed the 4Runner with a big increase (+123%) over a small previous number, but more significant was a decline for the RX. The ES sedan was up (+21%) but the IS was down (-27%) and the HS was down even more (-43%). Still, the HS increased over last month and nearly tied the LS.
Scion -3%
Scion continues to wait for fresh product -- and the new tC will be here soon.

Please keep doing these every month!!

New Car Research

Find vehicle reviews, photos & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price


new cars

Read Related Articles