May 2010 Auto Sales

#GM, #Ford

FORD MOTOR COMPANY +22% (or +23% without Volvo, which slipped 17%)
Ford enjoyed another solid month, although any dreams of beating GM for the year-Ford was number one for the month of February-appear to be fading.
Ford +28%
The Taurus (+98%) had a banner month, but with its massive volumes, the F-series (+49%) was a bigger engine of sales growth. The Edge (+43%), the Escape (+17%), and the Fusion (+13%) also helped. And the Mustang (+16%) regained the ponycar lead from the Camaro.
Mercury -11%
Mercury's slipping sales in an up month may have contributed to Ford's just-announced decision to phase out the brand.
Lincoln -10%
Things weren't much better at Lincoln, with only the MKS (+18%) able to better year-ago sales.

Toyota saw greatly diminished results from its continued incentive spending in May. However, while Toyota's sales increase was far less than the industry average, its year-ago totals weren't quite so awful as those of other automakers.
Toyota +5%
Trucks did better than cars at Toyota, mostly because of fresh metal in the form of the 4Runner (+245%) and the Sienna (+50%). The far-from-fresh FJ Cruiser (+65%) also bounced up, as did the Tundra (+32%). The Sequoia (-21%), the Tacoma (-15%), and the Highlander (-11%) all fell. On the car side, the Yaris (-59%) lead the decliners, which included every nameplate save the Corolla/Matrix (+14%) and the Prius (+41%).
Lexus +31%
Lexus fared far better than the Toyota division in May, with every model advancing except for the LX570 (-31%) and the nearly irrelevant SC430 (only 34 cars sold). Removed from Consumer Reports' probation, the new GX surged 112%, but the biggest volume increase came from the RX (+22%). The addition of the HS250h (1,360 units) didn't hurt either.
Scion -19%
Another down month for all three Scions. Seems like we've been saying that a lot lately.

Honda's increase was exactly on par with the industry average.
Honda +19%
The surging Accord (+33%) enjoyed another month as the bestselling passenger car in the United States, and the Civic (+37%) wasn't far behind, passing the Toyota Corolla/Matrix. Both fuel sippers, the Fit and the Insight, dropped. All trucks saw gains except for the Odyssey, which is likely suffering at the hands of the new Sienna.
Acura +24%
The TSX overcame weak sales for the TL to make the car side a wash. The gains came from the RDX (+51%) and particularly the MDX (+66%). So far, the addition of the ZDX (305 sold) has had little impact.

New Car Research

Find vehicle reviews, photos & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price


new cars

Read Related Articles