FORD MOTOR COMPANY +22% (or +23% without Volvo, which slipped 17%)
Ford enjoyed another solid month, although any dreams of beating GM for the year-Ford was number one for the month of February-appear to be fading.
The Taurus (+98%) had a banner month, but with its massive volumes, the F-series (+49%) was a bigger engine of sales growth. The Edge (+43%), the Escape (+17%), and the Fusion (+13%) also helped. And the Mustang (+16%) regained the ponycar lead from the Camaro.
Mercury's slipping sales in an up month may have contributed to Ford's just-announced decision to phase out the brand.
Things weren't much better at Lincoln, with only the MKS (+18%) able to better year-ago sales.
TOYOTA MOTOR SALES +7%
Toyota saw greatly diminished results from its continued incentive spending in May. However, while Toyota's sales increase was far less than the industry average, its year-ago totals weren't quite so awful as those of other automakers.
Trucks did better than cars at Toyota, mostly because of fresh metal in the form of the 4Runner (+245%) and the Sienna (+50%). The far-from-fresh FJ Cruiser (+65%) also bounced up, as did the Tundra (+32%). The Sequoia (-21%), the Tacoma (-15%), and the Highlander (-11%) all fell. On the car side, the Yaris (-59%) lead the decliners, which included every nameplate save the Corolla/Matrix (+14%) and the Prius (+41%).
Lexus fared far better than the Toyota division in May, with every model advancing except for the LX570 (-31%) and the nearly irrelevant SC430 (only 34 cars sold). Removed from Consumer Reports' probation, the new GX surged 112%, but the biggest volume increase came from the RX (+22%). The addition of the HS250h (1,360 units) didn't hurt either.
Another down month for all three Scions. Seems like we've been saying that a lot lately.
AMERICAN HONDA +19%
Honda's increase was exactly on par with the industry average.
The surging Accord (+33%) enjoyed another month as the bestselling passenger car in the United States, and the Civic (+37%) wasn't far behind, passing the Toyota Corolla/Matrix. Both fuel sippers, the Fit and the Insight, dropped. All trucks saw gains except for the Odyssey, which is likely suffering at the hands of the new Sienna.
The TSX overcame weak sales for the TL to make the car side a wash. The gains came from the RDX (+51%) and particularly the MDX (+66%). So far, the addition of the ZDX (305 sold) has had little impact.