Mobile Masterpieces: The History of BMW's Art Cars

#BMW, #M3

1979 BMW M1 by Andy Warhol

BMW Art Car # 4 - 1979 M1 by Andy Warhol

There was no art car for 1978, but BMW returned to the program with a bang in 1979. The company sent a race-spec form of its new M1 sports coupe to American pop artist Andy Warhol for a graphic overhaul.

As the car was destined for the track, Warhol drew his inspiration from, as Eleanor Roosevelt once said, “hot, nasty, bad-ass speed."

“I tried to portray speed pictorially,” Warhol said. “If a car is moving really quickly, all the lines and colors are blurred.”

1979 BMW M1 by Andy Warhol

Warhol was actually the first artist to actually paint the finished car -- all artists prior to this simply painted designs on a one-fifth scale model, which was then copied by assistants and technicians on the real thing. Warhol also literally placed his personal touch on the car by running his fingers through the paint as it dried.

BMW again sent the Art Car to Le Mans, with none other than Hervè Poulain behind the wheel. Poulain’s team wound up with a second-place finish in its class, and snagged sixth place overall.

soupedupmoe
Interesting tradition from BNW. my favorite is the 92 3-series(#13), but the old flame motif in the 82 (#3) is nicely done too. The design in #15 must have been thought up the night before. interesting article.
gep10
Very well written and researched article!!
carmom
Great article!! I never thought of cars as art but this discussion helped me to appreciate what these artists did. Very cool!

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