The Koreans' increase is in line with the overall market, as is its slight fallback from March. With more new products, Hyundai was stronger than Kia.
A massive increase for the new Tucson (+171%) and Sonata (+57%) is to be expected, but a doubling of Elantra sales was a surprise. The aging Accent was the biggest drag.
Predictably, Kia's newest offering, the Sorento, sold like gangbusters (+254%), while another relative newcomer, the Soul, also did well (+62%). But the new Forte isn't selling as well as the old Spectra. A new Spectra and Optima should turbocharge Kia's results later this year.
NISSAN NORTH AMERICA +35%
At first glance, Nissan's sales increase looks great, but the company's April volume is actually a pretty big comedown from a huge March. Compared with last month, Nissan slipped by a third, falling behind Chrysler and Hyundai-Kia in the process.
Nissan's only products to sell worse than last year were its sports cars: the 370Z and the GT-R. Everything else improved, particularly the (relatively small-volume) SUVs, while the Versa fared the best on the car side.
The new M was a big winner for Infiniti ,and the franchise G increased by half. On the truck side, a couple hundred more QX56 sales (marked down ahead of the new model?) couldn't offset declines for the EX and FX.
VOLKSWAGEN GROUP +39%
The new Golf/GTI set the pace for VW, more than doubling year-ago volumes, but every other VW also saw gains of 20% (Eos) or better. Every one, that is, except the Routan minivan, which was off by 43%
The A3, the A5, and the A6 all enjoyed better than 100% increases over last year, and the Q5 was up 60%. The A4 fell back, however, as did the Q7 and the A8 (the latter ahead of a redesigned version coming this fall).
Now here's a success story. Subaru's 48% increase over 2009 is a big number, but what's truly impressive is that, unlike every other carmaker, Subaru actually had a very good 2009. That has put Subaru in the passing lane, flying by the BMW Group, Mazda, and Daimler AG in the space of one year. The new Outback has more than doubled previous volume, while the new Legacy is up by half. The Forester and the Impreza posted lesser increases, while the Tribeca threatens to slip completely under the waves.
BMW GROUP +9%
Volume-wise, good news for the 7-series (almost doubling last year's volume), the 3-series, and the X3 overcame a big drop for the 5-series, but the overall numbers were not so great.