2010 April Auto Sales

2010 Buick LaCrosse I-4

DAIMLER AG +19%
Mercedes-Benz +25%
Mercedes-Benz outpaced the market overall by a slim margin, with an increase that was significantly better than BMW's but not as good as Audi's. The redesigned E-class continues to drive volume, this month with an assist from larger SUVs (yes, even the R-class!), while the GLK and the sports cars slipped.
Smart -49%
Sales of the Smart fell by half, from already low year-ago figures.
Maybach -49%
Three (3) Maybachs were sold in April. That almost makes Rolls-Royce, with 26 cars sold, look like a mass-market brand.

MAZDA +17%
Mazda just about kept pace with the market overall, thanks to a big month for its crossovers and a gain for the Mazda3. But the Mazda6 continues to languish and the Miata fell by half.

MITSUBISHI +0%
Mitsubishi couldn't make any headway in a rising market, as the Lancer's decline wiped out the gains for the Galant and the Outlander.

JAGUAR LAND ROVER +10%
Land Rover +35%
The refreshed big SUVs all saw gains, while the aging LR2 declined.
Jaguar -30%
All three Jags were down, even the XF. The new XJ can't get here soon enough.

SUZUKI -23%
The well-reviewed new Kizashi is selling no better than the old Forenza, while the SX4 treads water. Meanwhile the aging Grand Vitara is sinking and the XL-7 is being phased out. Add it all together and you have declining sales for Suzuki.

PORSCHE -6%
The new Panamera was the bestselling Porsche in April, but mostly because of a big drop for the Cayenne (just ahead of a new model) and a pretty big decline for the 911 as well.

TOP 5 BESTSELLING NAMEPLATES (and rank last month)

  1. Ford F-series 40,946 (#1)
  2. Honda Accord 31,766 (#5)
  3. Chevrolet Silverado 29,618 (#3)
  4. Toyota Corolla/Matrix 27,932 (#4)
  5. Toyota Camry 27,914 (#2)

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