BMW Group +3%
The BMW Group was just treading water in March. The BMW brand did better than Mini, which couldn't muster any increase at all.
The X5 (+27%) and the 3-series (+11%) were the bright spots here.
An increase in convertible sales was negated by declines in the other two models. Bring on the Crossman!
Mazda's increase over last year was modest. Once again sales growth came largely from Mazda3 (+16%) and the two crossovers, the CX9 (+65%) and the CX7 (+64%).
Daimler AG +19%
Mercedes-Benz sprinted ahead of last March's results (aided only slightly by its reclaimed Sprinter) easily outpacing the growth at BMW but Audi.
The new E-class (+155%) provided the headline number, but the S-class (70%) and the C-class (+20%) did well, too. The coupes and convertibles were a mixed bag, with the CL (+32%) up but the SL (-20%), SLK (-27%), and CLS (-43%) all down. Among the SUVs, the M-class (+29%), GL-class (+68%), and G-wagen (+41%) were up, while the R-class (-58%) and GLK (-10%) dropped.
Despite the industry's fervor for small cars, the smallest of them all, the ForTwo (-61%), continues to sink.
Mitsubishi's incentive spending was well rewarded in March, with widespread increases, some of them dramatic. Galant sales nearly tripled and those of the Endeavor nearly doubled. The higher-volume cars posted less dramatic increases: +31% for the Outlander and +47% for the Lancer.
Jaguar Land Rover +8%
Porsche managed a modest gain in March, as the addition of the Panamera and increases for the sports cars were able to offset sales for the Cayenne, which fell by half.
Suzuki has another scary sales report, with March deliveries falling at an even faster rate than for the first quarter overall.
TOP 5 BESTSELLING NAMEPLATES (and rank last month)
- Ford F-series 42,514 (#1)
- Toyota Camry 36,251 (#6)
- Chevrolet Silverado 29,886 (#5)
- Toyota Corolla 29,623 (#7)
- Honda Accord 29,120 (#5)