March 2010 Auto Sales Analysis

BMW Group +3%
The BMW Group was just treading water in March. The BMW brand did better than Mini, which couldn't muster any increase at all.
BMW +3%
The X5 (+27%) and the 3-series (+11%) were the bright spots here.
Mini +0%
An increase in convertible sales was negated by declines in the other two models. Bring on the Crossman!

Mazda +6%
Mazda's increase over last year was modest. Once again sales growth came largely from Mazda3 (+16%) and the two crossovers, the CX9 (+65%) and the CX7 (+64%).

Daimler AG +19%
Mercedes-Benz sprinted ahead of last March's results (aided only slightly by its reclaimed Sprinter) easily outpacing the growth at BMW but Audi.
Mercedes-Benz +24%
The new E-class (+155%) provided the headline number, but the S-class (70%) and the C-class (+20%) did well, too. The coupes and convertibles were a mixed bag, with the CL (+32%) up but the SL (-20%), SLK (-27%), and CLS (-43%) all down. Among the SUVs, the M-class (+29%), GL-class (+68%), and G-wagen (+41%) were up, while the R-class (-58%) and GLK (-10%) dropped.
Despite the industry's fervor for small cars, the smallest of them all, the ForTwo (-61%), continues to sink.

Mitsubishi +18%
Mitsubishi's incentive spending was well rewarded in March, with widespread increases, some of them dramatic. Galant sales nearly tripled and those of the Endeavor nearly doubled. The higher-volume cars posted less dramatic increases: +31% for the Outlander and +47% for the Lancer.

Jaguar Land Rover +8%

Porsche +9%
Porsche managed a modest gain in March, as the addition of the Panamera and increases for the sports cars were able to offset sales for the Cayenne, which fell by half.

Suzuki -72%
Suzuki has another scary sales report, with March deliveries falling at an even faster rate than for the first quarter overall.

Maserati +59%

TOP 5 BESTSELLING NAMEPLATES (and rank last month)

  1. Ford F-series 42,514 (#1)
  2. Toyota Camry 36,251 (#6)
  3. Chevrolet Silverado 29,886 (#5)
  4. Toyota Corolla 29,623 (#7)
  5. Honda Accord 29,120 (#5)

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