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Chrysler and Lancia - How It Will Work

Chrysler Lancia Delta Front Three Quarter

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From the March 2010 issue of Automobile Magazine - by Georg Kacher

Chrysler Lancia Auto Show Floor

2012
A badge-engineered Chrysler Sebring spin-off will debut as a new mid-size Lancia, which may be called Aprilia. The car will be sold in four-seat convertible and four door sedan variants, and also imported from the USA. The Aprilia/Sebring will be followed in 2015 by all-new version based on Fiat's own C/D-segment platform matrix. New Lancia Musa (small minivan) debuts. May be called Flavia, and is based on the Fiat Grande Punto B-architecture. This is a Europe-only model and there is no Chrysler variant planned at this time, although this could change as soon as Detroit needs additional fuel-efficient products. A modified Chrysler Town & Country components set will form the basis for the next-generation Lancia Phedra minivan. The Phedra will be made in the USA and exported to Europe. 2013
Tentative plans call for a new Lancia sports car, which may resurrect the name Flaminia. It would be based on a new mid-size, rear-wheel-drive platform to be shared with a proposed Alfa Romeo 4C, a Chrysler Crossfire replacement and a baby Viper that Dodge chief Ralph Gilles hints could adopt the Copperhead name from the 1997 Dodge concept. For now, though, the program is in limbo due to financial constraints. A new jointly developed global C-platform that will underpin a replacement for the Dodge Journey and provide a new small Chrylser model in the U.S. will also be used for a Lancia Delta replacement. The program, which is expected to spawn innovative bodystyles like a sporty crossover and a five-door coupe may be pushed back to 2014, however. The Chrysler 300-based Aurelia facelift will be handled by Chrysler.

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4 comments

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mistera

I think they need a few good models that generate volume sales to gain the confidence to do great things because:FIAT -- has best diesel & gasoline engine in the world (MULTIJET & MULTIAIR)then in the 70&80 LANCIA was dominating the WRC world rally with beatiful cars like the DELTA & STRATOS...so I just think they need a few hits to start to design beautiful cars...

SubGothius

Seems like they've picked up Chrysler's bad habit of misapplying storied old nameplates; first we had a 4-door Charger and an SUV Aspen, now apparently we can look forward to an Aurelia large luxury sedan, Flavia minivan, and Flaminia sports car? [wince]

btc909

It's simple, it won't work. The car division will die off & Chrysler will be known as the RAM Brand for the truck division.

AngusParvo

Wait, unless I'm missing something there's absolutely nothing new coming to the US until 2014 at the earliest. How the heck is Chrysler still alive? Is anyone buying anything other than Ram pickups?