2010 February Auto Sales

VW Group +33%
The Volkswagen Group was moving forward on all cylinders in February, or at least with help from all three of its brands. Volkswagen was up by a third, while Audi nosed ahead with a 34% increase, and Bentley beat last year by 38%. The Jetta was the biggest volume gainer, with the Rabbit, Passat, Tiguan, and Routan all significantly helping the cause, while Audi got the biggest boost from the A5/S5.
What's up
A3 +126%
Routan +123%
A5/S5 +108%
Tiguan +94%
Golf/GTI +70%
Q5 +69%
Passat +67%
New Beetle +37%
Jetta +31%
A4/S4 +21%
A6/S6 +14%
What's down
Q7 -16%
CC -24%
R8 -28%
Eos -30%
TT -31%
Touareg -44%
A8/S8 -55%

Subaru +38%
Plucky little Subaru overtook the BMW Group in February, as it once again outpaced the industry overall. One wonders whether the brand, which is the new darling of Consumer Reports, has fared better than most in picking off would-be Toyota customers. Nearly all the gains this month came from the Legacy and Outback, whereas the Forester has leveled off, the Impreza slipped a bit, and Tribeca sales have slowed to a crawl.
What's up
Legacy/Outback +136%
What's down
Impreza -5%
Tribeca -60%

BMW Group +14%
The BMW Group was just ahead of the market overall, thanks entirely to the BMW division (up 16%); Mini was basically treading water at +2%; and Rolls-Royce sold 29 cars, to last year's 30.
What's up
7 series +8890% (899 cars vs. 10)
Z4 + 1752% (389 cars vs. 21)
X6 +98%
X5 +76%
X3 +32%
What's down
1 series -8%
5-series -29%
6-series -51%

Mazda +4%
Mazda's modest increase over last year didn't come close to keeping pace with market average. In fact, only the Mazda3 and the two crossovers did better than last year; everything else was down.
What's up
Mazda3 +29%
CX-9 +22%
CX-7 +14%
What's down
Mazda5 -13%
Mazda6, Tribute -31%
Miata -38%
RX-8 -50%

Daimler AG +1%
Mercedes-Benz could muster only an 8% increase over last February, a performance that was not as good as it chief rivals. The gain it is was able to achieve came largely on the back of the E-class, with assists from the GL and ML SUVs. Smart continues to sink. And Maybach, with only 3 cars sold, is not a factor.
What's up
E-class +92%
GL +46%
ML +22%
What's down
S-class -27%
R-class -54%
CL -67%
ForTwo -69%
SL -78%
CLS -85%

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