2010 February Auto Sales

Chrysler Group +1%
It's been more than two years since Chrysler had a month where it sold more cars than the year prior, so in that sense, February was a good result for Chrysler. It also was a nearly 50% increase over January sales. But the business press reports that more than half of Chrysler's sales for the month were fleet sales, which jibes with the models showing the biggest increases. And of course it lost market share.
What's up
Commander +125%
Sebring +118%
Compass +107%
Avenger +78%
300 +62%
Charger +55%
Grand Cherokee +40%
Patriot +38%
What's down
Caliber, Journey, Liberty -10%
Ram -29%
Nitro, Dakota -33%
Wrangler -34%
Challenger -35%
PT Cruiser, Viper -49%

American Honda +13%
American Honda's sales increase exactly mirrored the overall market, with Acura division (+17%) doing slightly better than Honda (+12%). The figures suggest that Honda did not benefit hugely from Toyota's troubles, as one might have guessed, although the Accord had a very good month.
What's up
MDX +65%
Accord +41%
RDX +20%
What's down
TL -3%
CR-V -4%
TSX -7%
Ridgeline -11%
Element -15%
RL -30%
Fit -31%

Nissan North America +29%
Nissan saw big gains in February, even with little help from Infiniti, which was up only 11%, to Nissan division's 32%. Volume-wise, the majority of the increase can be credited to the Versa, the Maxima, the Sentra, and the arrival of the Cube.
What's up
QX56 +219%
Versa +130%
Armada +101%
Maxima +90%
Frontier +57%
Xterra, Sentra +35%
G37 +30%
Titan +14%
What's down
Pathfinder -1%
Murano -2%
FX -18%
M35/45 -26%
EX35 -35%
370Z -52%
GT-R -58%

Hyundai/Kia +10%
The Koreans' 10 percent sales gain did not keep pace with the overall market, which can be interpreted one of two ways: either the white-hot Hyundai/Kia growth machine is slowing a bit, or sales last year were relatively good (unlike everyone else's), so a smaller gain is to be expected. Hyundai, up 11%, did slightly better than Kia, up 9%. We might have expected Hyundai to have profited more from Toyota's misfortune. Still, we're not predicting that this dynamic duo will cede any market share, once the full-year tally is in.
What's up
Sorento +133%
Tucson +102%
Rio +82%
Sonata +58%
Santa Fe +53%
Borrego +51%
Genesis +40%
Accent +23%
What's down
Elantra -11%
Azera -37%
Veracruz -57%
Sportage -61%
Rondo -65%
Sedona -84%

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