2010 January Auto Sales

The addition of the Panamera (Porsche's second-best-selling model this month, behind the Cayenne) and an uptick in 911 sales offset declines in the Boxster, the Cayman, and the Cayenne.

After defying the recession all last year, Subaru opened 2010 with another gangbusters performance. Credit here goes to the new Legacy/Outback.

The SX4 managed a small gain, but the Kizashi is off to a slow start and can't begin to make up for sales lost by the XL7 SUV, leaving Suzuki well off last year's numbers.

Lexus +5%
Lexus rises just about in tune with the industry average, appearing unscathed by Toyota's bad publicity. The new GX gets much of the credit, as does a modest increase for the LS sedan. All other models fell back.
Scion -23%
Scion sales continue to sink, with all three models affected.
Toyota -19%
It's probably not too surprising that Toyota division sales fell by nearly one-fifth in January, as the company was plagued by recalls and even stopped production and sales of the affected models. Every Toyota model did worse than last year, with the exception of two: the Venza more than doubled sales and the Prius managed a minor gain (the Prius was not part of the accelerator recall that affected Toyota's January sales, but it has recently recalled all 2010 Priuses for brake troubles).

Audi +38%
Audi couldn't quite equal the increase posted by Mercedes but enjoyed a very good January nonetheless, thanks mostly to the addition of the Q5 (which was just getting started a year ago). A shout-out also to the A3, for its 106% increase.
Volkswagen +41%
Volkswagen's January numbers were certainly very good, but they would be a lot better if the biggest-gaining car (on a percentage basis) wasn't the far-from-New Beetle (+173%). Maybe collectors are buying them. Newer, more mainstream models also did well, however, particularly the Tiguan (+87%) and the CC (+76%).


  1. Ford F-series 27,630 (#1)
  2. Chevrolet Silverado 22,772 (#4)
  3. Honda Accord 20,759 (#5)
  4. Nissan Altima 18,636 (#9)
  5. Toyota Corolla/Matrix 17,121 (#3)

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