2010 January Auto Sales

GENERAL MOTORS +14% (BUICK, CADILLAC, CHEVROLET, GMC +31%)
Buick +44%
The new LaCrosse nearly tripled year-ago volumes, making January a very good month for Buick.
Cadillac -1%
The new SRX more than tripled the volume of its predecessor, but with no help from the rest of the lineup (all of which did worse than last year), Cadillac actually slipped a bit.
Chevrolet +37%
Chevrolet enjoyed a strong month, boosted mostly to the Cobalt (+150%), the HHR (+221%), the Malibu (+77%), and the Equinox (+76%).
GMC +16%
GMC managed a better-than-industry-average month, thanks to the Acadia and the new Terrain. All other GMCs were down.
Saab -47%
During a touch-and-go month for Saab, is it any surprise that deliveries tumbled even from weak, year-ago totals?

AMERICAN HONDA -5%
Acura -9%
Acura did worse than last year, and the addition of the ZDX (with only 172 units sold) did little to help.
Honda -5%
Although one might expect Honda to be one of the major beneficiaries of Toyota's troubles, the brand stumbled in January, with gains for the Accord, and to a lesser extent the Civic, overrun by declining sales across the rest of the lineup.

HYUNDAI/KIA +13%
Hyundai +24%
Hyundai may have picked up some would-be Toyota shoppers, as it started off 2010 building on its gains of last year. The Elantra and the new Tucson both saw increases of more than 100%, while the Veracruz (-66%) remains a weak spot.
Kia +0%
Kia did not share in its sister division's good fortune, although the new Sorento and the Borrego both had triple-digit gains. The Rondo, the Sedona, and the Sportage all fell by more than half.

JAGUAR LAND-ROVER -3%
Jaguar -19%
Sales of the outgoing XJ all but stopped ahead of the arrival of the new model, dragging down Jaguar's numbers for the month.
Land Rover +4%
The Range Rover Sport continued its recent winning streak, and the LR3 managed a small gain to put Land Rover in the positive column this month.

LAMBORGHINI -6%

LOTUS -6%

MASERATI +5%

MAZDA +2%
Mazda couldn't quite equal the industry average gain. Its volume Mazda3 fell slightly, but other major players -- the Mazda6, the CX-7, and the Mazda5 -- all did better in January.

MITSUBISHI -12%
Mitsubishi lost more ground in January, with Eclipse sales sliding by more than three-fourths and Lancer sales off a bit. The Endeavor crossover had a big month and the Galant gained a bit.

NISSAN NORTH AMERICA +16%
Infiniti -6%
Infiniti's crossovers saw declines, but its old-school QX56 nearly tripled in volume. Add in a minor increase for the G and a bigger loss for the M, and you get a declining month overall.
Nissan +19%
Nissan may have benefited from Toyota's troubles, as most of its sedans enjoyed healthy increases this month, as did the big Armada.

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