2010 January Auto Sales

JANUARY 2010 SALES VERSUS JANUARY 2009 [Source: Automotive News]


BMW +8%
A massive increase in sales for the freshened 7-series dwarfed all other factors for BMW this month (although Z4 sales jumped by a factor of four). Still, BMW didn't do nearly as well as Mercedes-Benz or Audi.
Mini +8%
Rolls-Royce -3%
(That's actually only one less delivery than last January: 29 vs. 30 cars)

Chrysler -2%
The Sebring enjoyed more sales and the Town & Country managed a small gain; the 300 and the PT Cruiser saw sales decline, and the departure of the Aspen SUV also resulted in lost sales for Chrysler.
Dodge +1%
The Avenger, the Grand Caravan, and the Journey were up, while the Charger, the Challenger, and the Nitro declined. The Caliber was almost unchanged.
Ram -25% (Ram pickup, Dakota pickup, Sprinter van)
The newly christened Ram division, now separate from Dodge, suffered from declining sales for both its pickup and from the loss of the Sprinter van, which is now sold by Mercedes.
Jeep -7%
Increases for the Compass, the Commander, and, to a lesser extent, the Grand Cherokee, couldn't offset a fall in Wrangler, Liberty, and Patriot sales.

Mercedes-Benz +45%
Mercedes-Benz posted the biggest increase in the luxury class, and in fact the biggest brand increase overall. E-class sales more than doubled, S-class sales increased by half, the C-class was up by a third, the SL increased by an incentive-stoked 82%, and the SUVs did well. The coupes (including the CLS) all dropped.
Maybach -40%
Smart -84%
Fast-falling Smart hasn't quite reached the anemic level of Maybach (which sold only 3 cars in January, versus 5 a year ago), but if things don't improve it's going to get there soon.


Ford +26%
Fleet sales helped Ford power ahead, as Taurus deliveries more than doubled. tThe Crown Victoria did nearly as well, and Mustang, Ranger, and Fusion sales all grew significantly.
Lincoln +16%
Lincoln's SUVs showed growth and, together with a bump for the Town Car, that more than overcame slippage for the MKS and the MKZ.
Mercury +6%
The Grand Marquis doubled its volume over last January and the Milan gained a bit, but the Mariner was flat and the Mountaineer fell hard.
Volvo +42%
All Volvo models did better this January, paced by the smallest Volvos: sales of the C30 doubled, while S40 sales increased by half.

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