Many of the major players did even worse than average.
Toyota had a tough month in November. Its sales decline was led by problem-child Scion (-20%). Among Toyota's volume models, the Prius (-29%), the Corolla/Matrix (-15%), the Avalon (-23%), the Venza (-18%), the Yaris (-19%), the RAV4 (-18%), and the pickups (Tacoma -14%, Tundra -15%) were all a drag on sales. The Camry (-9%) did well enough to retake second place from the Chevy Silverado pickup, and the Highlander (+4%) was in positive territory. The new 4Runner started off with a bang (+390% versus depressed October figures) and the niche FJ Cruiser did well (+31%). Lexus (-5%) did better overall, with-finally-a good month for the LS (+31%) and the GS (+21%), and relative strength for the ES (-7%) and the RX (-5%).
We were expecting a boost here from the addition of the Kizashi, but that car won't add to results until next month. Without it, Suzuki's skid was just slightly worse than average.
Big declines for the Accord (-26%), the Civic (-14%), and the CR-V (-11%) really hurt Honda. Acura (-14%) was no help. The only bright spot of any consequence was the Honda Pilot (+3%) and, less so given its small volume, the Element (+17%).
The white-hot Korean Express cooled considerably in November. Kia (-20%) fell back more than Hyundai (-10%). After a big October, the Kia Borrego crashed hard (-79%); so did the Kia Rondo (-48%), the Hyundai Elantra (-29%), the Kia Optima (-47%), the Kia Forte (-19%), and the Hyundai Accent (-16%). Those declines washed out big increases by the Kia Sedona (+87%) and Sorento (+44%), and lesser ones by the Kia Sportage (+17%) and Soul (+21%).
General Motors -15%
If one were to look for encouraging signs in GM's disappointing November, the best one might say is that, with the exception of Saturn (+3%), GM's worst-performing divisions were the ones the corporation is offloading or closing: Saab (-28%), Hummer (-28%) and Pontiac (-30%). The continuing brands did somewhat better: Cadillac and GMC (both -16%), Chevrolet (-14%), and Buick (-5%). Buick benefited from a solid Enclave (-1%) and an improving LaCrosse (+5%). At Chevrolet, the Aveo (+52%), the Equinox (+22%), and the Suburban (+11%) did well; the Silverado (-30%), the Traverse (-25%), the HHR (-29%), and the Camaro (-15%) weighed the brand down. The news was all bad at Cadillac, except for the 6 additional XLRs sold compared to October. GMC also saw big declines, although the Terrain (+23%) and the Acadia (+18%) were in positive territory.
Sales of the Mitsubishi Galant fell by nearly two-thirds (-62%), nearly putting the brand's mainstream midsize behind the Outlander (+17%). The Lancer (-7%) was better off than most.
THE TOP 5 BEST-SELLING VEHICLES (and rank last month)
1. Ford F-series 30,494 (#1)
2. Toyota Camry 27,385 (#3)
3. Chevrolet Silverado 22,101 (#2)
4. Toyota Corolla/Matrix 21,899 (#4)
5. Honda Accord 17,239 (#5)