10 Men Steering a New Course for Detroit - Taking the Wheel

Automobile Magazine Staff
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Roy Ritchie John Roe

Bryan Nesbitt, General Manager, Cadillac

Designer Bryan Nesbitt's ascension to general manager at Cadillac is the most shocking personnel move we've seen at General Motors since its emergence from bankruptcy. It suggests a return to the company's glory days, when designers wielded considerable power. The forty-year-old Nesbitt will report directly to Bob Lutz, with whom he has collaborated since the late 1990s, when they worked at Chrysler and turned out the PT Cruiser. Like Lutz, Nesbitt joined GM in 2001, when he took charge of Chevrolet design. Products that have seen his guiding hand in the intervening years include the Chevrolet HHR, the Chevrolet Malibu, the Pontiac Solstice, the Opel Insignia, and the Cadillac CTS coupe and wagon.

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