August Auto Sales: Cash for Clunkers' Climactic Conclusion

#Honda, #V50

BRAND-BY-BRAND BREAKDOWN

Acura -36%
Clearly Acura did not contribute to parent company Honda's August increase. The TSX managed a tiny gain (+3%), while the SUVs -- MDX and RDX -- saw their combined sales cut nearly in half (-49%).

Aston Martin -32%

Audi +27%
Audi had the best month of any luxury nameplate, thanks largely to the addition of the Q5. Of the continuing models, the new A4/S4 did the best (+79%), while the A6/S6 suffered the steepest decline (-63%).

BMW -24%
At BMW, the best news was that Z4 sales were flat. Everything else was down, from a relatively minor -9% for the 3-series, to a two-thirds decline for the X3.

Buick -52%
The Enclave (-32%) is the bright spot, if you can call it that, in a bad month for Buick.

Cadillac -65%
As bad as things were for Buick, they were even worse for Cadillac, particularly on the car side: DTS (-79%), STS (-65%), CTS (-56%). The Escalade was slightly less bad (-48%). Only the SRX (+30%) saw an increase.

Chevrolet -9%
While the new Equinox (+188%) and the tiny Aveo (+159%) headlined Chevrolet's winners, others models also got a boost, including the Cobalt (+14%), the HHR (+26%), the Colorado (+12%), and the Malibu (+11%). Even with the addition of 8,680 Camaro sales and another good month for the Traverse (which now outsells the Tahoe and Suburban combined), those gains couldn't offset the sinking fortunes of the rest of the lineup. Particularly troubling was the performance of the Corvette (-82%), as well as the Silverado (-42%) and the Impala (-32%).

Chrysler -23%
The 300 had a surprisingly strong month (+17%) and the PT Cruiser was flat, but Chrysler was dragged down by the Sebring (-39%) and the Aspen (-82%). The Town & Country (-26%) might have done better, but some dealers ran short of supply.

Dodge -16%
The Sprinter (+18%), the Avenger (+16%), the Grand Caravan (+13%), and the Journey (+3%) managed gains, and the Caliber might have, too (its sales were flat), if dealers hadn't run short. On the down side, the Durango (-86%) is in free-fall and the Challenger (-45%) had another slow month.

Ford +22%
Besides the aforementioned Fusion (+132%), Ford had three other big Clunkers winners in the Focus (+56%), the Escape (+49%), and the Ranger (+57%). Meanwhile, the F-series (+13%) was the only full-size pickup to pick up sales in August, and the new Transit Connect started its first full month on sale by surpassing the plummeting Expedition (-57%).

New Car Research

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP