Talk about the design language of Acura.
The design language has been around for a while. If you look at the previous HSC show car, there is some hint of sheered surfaces. We've been known for some time for playing around with points and sharp lines. We're just taking it to the next level. In-house, we're calling it Keen Edge Dynamic.
What is the philosophy behind Keen Edge Dynamic?
When we decided to go down the road to advanced styling, we had to decide on a way to design advanced things. We looked in the crystal ball a bit. We've always embraced technology at Acura. We've always thought that the man-machine relationship was very important. So we took those two elements as the key things we had to express in our shapes.
The technology portion of the style you can see in the sheer, machined surfaces. A sheered look. The emotional aspects you see in these lines. They're fading in and out. They're a little more random. They're a little bit from nature. These things combined with sheer surfaces give us what we call Keen Edge Dynamic. The sharp edges and points are expressionist - something that Acura has been doing forever. Precisionist.
This car is a very raw, straightforward expression of that combination of sheer surfaces and random points and lines. We think the philosophy stands out in the shape of the car.
What's the key design feature of the ASCC?
If you look at the profile of the car, one of the key features is the little scoop-out to the rear of the greenhouse. If you look at exotic sports cars, on a long shot every car has a distinct character; a silhouette that identifies it. There's that long shape with a little kick at the end. If you were to draw a little cartoon of it, this would be an identifier. That little flag at the C-pillar is another of those little nuances that help identify it.
And the character lines?
In and out surfacing--where lines come in and out--that's the emotional part colliding with sheer surfaces. When we were making the sides of the car, the clay-modelers were using their steels to shape it. We were always talking about combining these steels and bending them. It is the highlights that turn this way and that. These sheer surfaces give you the technical feel of the car. If you play with the emotional lines too much, you get something a little retro, which is something we didn't want. Mixture of machined lines, but assembled in a random, natural way. It's the mixture. We have a little bit of that going on in the wheel design.