COLUMNS: July 2014 Auto Sales: Toyota Takes Second-Place

August 1, 2014
2014 Jeep Cherokee Limited Front Three Quarters View 03
View All (22) Photos
U.S. auto sales in July jumped 9.2 percent to 1.4 million over July 2013. But the auto sales numbers -- as well as a half-point increase in unemployment to 6.2 percent -- left Wall Street disappointed, with shares of General Motors, Ford, Toyota, and Honda falling on Friday.
More important for automakers was the mix of vehicles being driven off dealers’ lots. High-profit-margin trucks are holding steady and crossover/sport utilities are overtaking midsize sedans in Middle America, despite higher sticker prices. General Motors announced it has breached the 1-million mark in truck and CUV sales for the first half of the year, with 1,048,114 sold through July.
Toyota Motor’s July sales passed Ford Motor Company’s, 215,802 versus 212,236. The Japanese automaker says it’s No. 1 when counting only retail sales. Unlike Ford, Chevy/GMC, and Ram pickups, Toyota sells few Tundras to work fleets, sales that jump-started the industry four years ago. Lexus leapt back into first among luxury brands, but mostly on the strength of the RX crossover and ES sedan.
And so, to the numbers …
2014 Chevrolet Camaro SS 1LE Front Three Quarters
1. General Motors: 256,160, up 9.4 percent.
*Chevrolet Camaro led the ponycar wars, +25% to 9961; Ford Mustang was +13.8% to 6564; and Dodge Challenger was +1% to 4294.
*Chevrolet Silverado pickup was up just 17 units year-over-year, at 42,097. Combined with GMC Sierra, GM’s full-size pickup sales totaled 59,585.
*Chevy Equinox was +36.8% to 25,231.
*Cruze led Chevy sedans, -17.8% to 20,926; Malibu was +8.5% to 13,537; Impala was -25.4% to 9636.
*Tahoe breached the 10K mark, +51.5% to 10,783.
*Chevy’s strategy of hoisting the Impala’s transaction price and not competing with the Malibu must be working. Year-to-date Impala sales are -8.5% to 88,135 through July for the much-improved model.
*Buick was +7.9% to 17,683, with 5266 of those Enclaves, +6.1%.
*Cadillac sales fell 2.6% to 15,241. The SRX is its bestseller, -7% to 4599 for the month; ATS was -11.1% to 2582; CTS was off 29.4% to 2039.
*Cadillac sold 188 ELRs, to 578 for the year; Chevrolet sold 2020 Volts, +13%.
2. Toyota Motor: 215,802, up 11.6 percent.
*The soon-to-be-refreshed Camry was +14.7%, to 39,888.
*Corolla was +26% to 30,833; Prius continued to slide, -11.2% to 20,675. (Prius is not counted in the midsize Top 5 below, because it entails three bodystyles.)
*RAV4 was +37.1% to 26,779, with just a 30-day supply remaining.
*Sienna, at +9.9% to 11,661, outsold Highlander, +4.1% to 11,357. *Tacoma, -4.6% to 13,249, outsold Tundra, +5% to 10,312.
*Scion sales fell 18.1% to 5127. The tC was bestseller, -14.6% to 1685; xB was -7.4% to 1415.
*Scion FR-S was -27.4% to 1171.
*Lexus fared far better, +18.7% to 27,333.
*RX remains Lexus’ poster model, +14.5% to 9658. ES was +3.9% to 6326.
*IS sales jumped a healthy 24.7% with the new model, to 4542.
3. Ford Motor Company: 212,236, up 9.6 percent.
*F-Series was +4.6% to 63,240; Escape was +18.9% to 26,558.
*Fusion was +16.7%, to 23,942.
*Focus was next, +5.7% to 17,724, and Explorer was +31.8% to 16,797.
*Police Interceptor Utility (Explorer cop car) was +64% to 2209, while Police Interceptor (Taurus) was +15.2% to 1040.
*Lincoln division was +13.6% to 7863.
*MKZ is Lincoln’s bestseller, -1.2% to 2776, while 1534 of the new MKC CUV were sold.
2014 Toyota RAV4 Limited Front Passengers Side Three Quarters In Motion
4. Chrysler LLC: 167,667, up 20 percent.
*Jeep moved 16,470 more vehicles, +41% to 59,588, than Dodge, +3% to 43,118. A year ago, the gap was just 291 units in Jeep’s favor.
*Ram pickup was -1% to 36,136.
*Wrangler was Jeep’s bestseller, +14% to 16,388; then Grand Cherokee, +1% to 15,169; and the new Cherokee, at 14,827.
*Dodge sold 7483 Darts, +23%. Caravan, +10% to 9473, was its bestseller.
*Chrysler Town & Country was +41% to 11,370; 200 was up 37 units to 8159; 300 was +3% to 3926.
*Fiat 500 was -16% to 2371; 500L was +49% to 1436.
5. American Honda: 135,908, off 7.6 percent.
*Accord was +11.3%, to 35,073.
*Civic fell 7.3%, to 30,038.
*CR-V was +4.8% to 28,522.
*Pilot, -15.5% to 10,933, edged Odyssey, -17.8% to 10,906.
*Acura plummeted 20.8% to 12,480.
*Strongest Acura was MDX, +8.8% to 6283; the strongest car was ILX, -19.9% to 1235.
6. Nissan North America: 121,452, up 11.4 percent.
*Sentra, +53.7% to 17,579, and Versa, +73.5% to 15,630, were strong, but Altima was -9.8% to 26,654.
*Rogue was -2.2% to 16,618 -- still a strong start for the new model -- while Pathfinder was -12.6% to 7364.
*The Leaf EV was +62% to 3019, outselling the Juke, -35% to 2325.
*Infiniti was +10% to 8538, with the Q50 its bestseller at 2461. QX60 was next, -18.7% to 2232.
7. Hyundai: 67,011, up 1.5 percent.
*Sonata was bestseller, +19.4% to 22,577.
*Elantra was -7.3%, to 22,213.
*Santa Fe led Hyundai CUVs, +26.4% to 8655.
2014 Subaru Forester Front Right Side View
8. Kia: 52,309, up 6.7 percent.
*Soul is the bestseller, -44.8% to 14,709.
*Optima was -1.2% to 13,588.
9. Subaru: 45,714, up 27 percent.
*Subaru says this was its best month ever in the U.S. Year-to-date sales are 283,722, up 17.93%.
*Forester is strong, +47.6% to 14,524.
*Outback was +12.6% to 11,768.
*BRZ was +2.6% to 724.
10. BMW Group: 32,220, up 7.4 percent.
*The BMW brand was +9.8% to 26,409, with the 3/4 Series leading, +26.4% to 12,497.
*X5 was BMW’s bestselling CUV, +0.5% to 2688.
*Mini was -2.3% to 5811. The new Cooper/S hardtop was +21.1%, to 2632.
2015 Hyundai Sonata Limited Front Three Quarter 02
11. Daimler-Benz: 30,757, up 16.4 percent.
*Mercedes-Benz’s once and future bestseller, E-Class, was at the top again, +18.6% to 6648.
*Soon-to-be-replaced C-Class was -25% to 5700, while 2378 CLAs were sold.
*GLK-Class was +39.2% to 3870.
*Sprinter was +15.6% to 2214; Smart Fortwo was +57.1% to 1351.
12. Volkswagen: 30,553, off 14.6 percent.
*VW continues to struggle just to reach its peak numbers of the early 1970s.
*Passat was -13.8% to 8668.
*Jetta was -1.8% to 13,142.
*Beetle is in free fall, -53.3% to 2452 and down 29.7% for the year.
*The new GTI was +39.4% to 1727, but the full Golf lineup was -8.3% to 2446, as the lineup makes its transition from Golf VI to Golf VII.
*Eos was the only other gainer, +4.5% to 352.
13. Mazda: 29,238, up 17.1 percent.
*Mazda3 leads, +1.6% to 9381, but CX-5 is close behind, +16.4% to 9109.
*MX-5 Miata was -39.8% to 399.
2014 Ford Escape Front Passengers Side
14. Audi: 14,616, up 11.9 percent.
*Q5 was the bestseller, +0.4% to 3189; A8 was the biggest gainer, +11.3% to 503.
*Allroad is failing to gain traction in the U.S., -20.8% to 366.
*A3 sales of 2164 was 214 short of Mercedes CLA; A4, A5, and A6 were all down.
15. Mitsubishi: 6349, up 21.4 percent.
*Ford’s Lincoln brand outsold Mitsubishi by 1514 units.
*Outlander Sport was the bestseller at 2610, up 25.75. The new Mirage was next, at 1593 units. The i-MiEV electric car was off 29 units, to 17 sold.
16. Volvo: 4894, (no change listed). *S60 was the bestseller at 1739; XC60 was next at 1732.
2015 Volkswagen GTI Front Three Quarter
17. Jaguar/Land Rover: 5830, up 3 percent.
*Land Rover was +15% to 4643.
*Jaguar was -26% to 1187.
*Range Rover Sport was +115% to 1614; Jaguar F-Type was +47% to 501.
18. Porsche: 4300, up 12.6% percent.
*Cayenne was the bestseller, off 17 units to 1546. The new Macan was the No. 2 seller, at 952 units.
*Boxster/Cayman slipped 42.7% to 559.
*911 was +6.9% to 849.
19. Maserati: 1172 up 315 percent. *The big increase is thanks to the Ghibli, plus all-wheel-drive versions of the Ghibli and Quattroporte.
2015 Chevrolet Tahoe Front Three Quarter
Compact cars, July sales:
1.) Toyota Corolla: 30,833
2.) Honda Civic: 30,038
3.) Hyundai Elantra: 22,213
4.) Chevrolet Cruze: 20,926
5.) Ford Focus: 17,724
Midsize cars, July sales:
1.) Toyota Camry: 39,888
2.) Honda Accord: 35,073
3.) Nissan Altima: 26,654
4.) Ford Fusion: 23,942
5.) Hyundai Sonata: 22,577
Compact CUVs, July sales:
1.) Honda CR-V: 28,522
2.) Toyota RAV4: 26,779
3.) Ford Escape: 26,558
4.) Chevrolet Equinox: 25,231
5.) Nissan Rogue: 16,618

Comments

Photo Gallery

Research A Vehicle

Select a vehicle to research pricing, see photos, compare similar vehicles and much more.
Research Now

Top Lists

Find Local Car Deals