Can GM Survive the Chevy Cobalt/Saturn Ion Recalls?

The Saturn Ion era at General Motors was not as gloomy as it looks in the rearview mirror. The world’s biggest automaker at the time, GM began the New Millennium by sacking Ron Zarrella and promoting its newly rehired car guy, Bob Lutz, to be Rick Wagoner’s right-hand man on product. One of Lutz’s first public assignments was to introduce the Saturn Ion at the New York International Auto Show, even though he had nothing to do with the car’s development.

Lutz would go on to have a few near misses of his own, notably the Aussie Pontiac GTO, the Pontiac Solstice, and indeed the whole single-generation Kappa rear-wheel-drive platform. He also took the lead on the Chevrolet Volt and the Corvette ZR-1. GM’s attitude toward its own product became sufficiently upbeat that some executives figured they had a credible Honda Civic competitor in the 2005 Chevy Cobalt.

True, the new car was far better than the Chevy Cavalier it replaced, and a later front-wheel-drive Cobalt SS coupe actually handled better than the Solstice, but in the end, to call the Cobalt “mediocre” in a review was to be kind.

Meanwhile, Wagoner seemed to be reorganizing the company every few years, including the period during which the Cobalt/Ion’s ignition-key problem was uncovered, but the CEO lacked vision. By 2006, his latest reorganization included a long-term plan to stop GM from taking such large quarterly losses that it was going broke, but he didn’t account for the kinds of gasoline prices we were paying in 2007 and 2008 or for the possibility that the whole economy could crash.

By then, the seeds had been planted for an eventual recall fiasco that would rival the Ford Explorer/Firestone recall of 2000 and Toyota’s more recent “unintended acceleration” debacle, even as American consumers began to get used to product recalls.

There have been reports that auto journalists who drove the new Cobalt in 2004 complained about the ignition key problem. It never happened to me, but I tend to take my keychain off a test car’s keychain when I drive. That’s probably what many owners do, too, when bringing in their Cobalts, Ions, and Chevy HHRs with complaints that they had been shutting down unexpectedly.

Combine the “could not duplicate” problem with 31 confirmed accidents and 13 fatalities, and the 51 investigators that the National Highway Traffic Safety Administration had at the time, and you have a recipe for a poorly managed disaster.

At what point does poor management become willful negligence? The Center for Automotive Safety, the organization founded by Ralph Nader and funded by product liability lawyers, is trying to convince Congress and the public that the ignition lock cylinders always were a matter of willful negligence. Meanwhile GM CEO Mary Barra is testifying before both the House and Senate to show the public that it’s doing everything it can to fix the problem.

I have no doubt GM is doing all it can, though it doesn’t have the goodwill that Toyota has been able to count on after its $1.2 billion U.S. Justice Department settlement over runaway cars. Toyota was fined for “unlawful activities…” to wit, covering up evidence of sticky throttle pedals and “floor mat entrapment” in connection with crashes involving its Toyota and Lexus (but not Scion) products. You’ll notice that the allegation of some sci-fi level of evil, uncontrollable electronics that wouldn’t let drivers override the throttles with their brakes wasn’t mentioned in the settlement.

Ford and Toyota have survived their seemingly disastrous recall mistakes. Toyota certainly would take the hefty fine over any negative effect on sales going forward, and that will be GM’s biggest challenge as the recall story continues to unfold. First, Barra must convince Congress that its current small cars, and its current management team, have nothing to do with the small cars and the upper management team of 2006. Then it must convince the American consumer of the same thing.

True Car Guy
Of course GM will survive, America is filled with morons that have long term memory problems.
Barra, through her press people, said today that the Legal Department never told the engineering guy's about the problem…  HEAD-SLAP!
Now you know there's a cover up going on.
Charles Moakler
GM may survive the recalls. The point will be can they survive everyone learning what criminals they are. Can they survive the stockholder revolt that is coming when the stock goes to zero again. Where was Pretty Mary in 2001- through 2013 when they were sweeping these crimes under the rug? This is all news to her? Give me a break. She was climbing the corporate ladder and didn't know the company lie? If the coverup is worse than the crime then how bad is the coverup of the coverup of the coverup of the coverup? I'm sick and tired of being lied to about the lie told about the lie about the ignition switch. If I can understand physics and differential calculus I can tell when I'm being lied to by a liar. The NTHSA is lying about what they knew and when they knew it. All of GM is lying. Obama is Lying. The press is repeating it without looking into if it is true. If they want to treat us this way they should at least shut up and say "No Comment." It is demeaning for them to say, "you were ignorant then but now that you know you are just stupid. Individuals at GM killed people through malpractice and depraved indifference and that is manslaughter. Consorting to cover it up is conspiracy. Unless the government owns you.
Charles Moakler
We rented a 2011 Chevy Aveo from National Rental in December of 2012 It shut off at highway speed and I coasted it to a stop on the side of the interstate, in Ohio. I restarted the car. It had no code. It was a case of the key turning off the switch without me near it. I reported it to the rental agency and NTHSA who reluctantly took my complaint. After that, nothing. The NTHSA is running interference for Obama Motors. People, they are lying to you. Thirteen deaths is maybe fifty million and they don't care about customers dying. 
Ricky - I didn't catch who/whom you were agreeing with. Todd basically laid out the problems for GM versus equally big recalls from other major manufacturers.
By the way I own a Kia and like it a lot; but that doesn't seem to have been the topic. And no, I don't own any "New GM" cars or stock at the moment:)
Ricky Johnson
Bull  I agree that your a fool to buy a GM product. The is no reason in the world why GM cannot build the best cars in the world. Instead just garbage. Just a deplorable. Steering wheels falling off, Cars built with the front brake pads missing, and much more. Car mags saying how nice a Spark is? Lets see how well they do in a few years. A Kia Reo would be a way better choice. I have watched GM build lousy cars for decades and people keep just keep buying them.  
Oh duh - while individuals involved may be sued, you do realize that the GM that created these cars went out of business with the government,s blessing. The new GM is not legally liable for a predecessor's errors unless it can be shown to still be using parts that "they" are aware were defective.Side note 1: Being a car guy I and my friends knew many decades ago that you don't hang a bunch of junk on an ignition key or you will have ignition switch problems.Side note 2: Any fool that passed the old driver's education courses knew that you could still control a car with the engine turned off.

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