Programming guru Sir Charles Antony Richard Hoare talked about a different kind of design, but his comments accurately summed up the Infiniti Essence concept car long before it was conceived: "There are two ways of constructing a [software] design. One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult." For its 2009 Geneva show car, Infiniti's design team chose the latter.
In its complicated shapes, the Essence incorporates enough well-executed, good formal ideas for creation of two or three excellent concept cars. A practiced specialist in simple, straightforward design like Britain's Peter Stevens (McLaren F1) might even be able to get four admirable automotive objects out of this heteroclite collection of lines, forms, and details. My first look at the Essence was not in the show halls but in a tent in Geneva's Parc des Eaux-Vives, where the 2008 Louis Vuitton design prizes were distributed. I was overwhelmed by the car's abundance of shapes and lines - which in and of themselves are highly agreeable.
The Essence sat tail-to-tail with the superb
I particularly liked the surface finish, which gives the impression that the whole Essence was carved from a single block of metal and then polished to an almost oily sheen. Shiro Nakamura, Nissan/Infiniti design chief, pointed out that the air vent on the front fender recapitulates a traditional piece of Japanese sports equipment. Such references are to be encouraged, even if they have no resonance with other cultures, and that one looked quite nice on the flowing surfaces. The one piece of absolute originality on the car was the pointed, indented surface of the C-pillar. It seemed a little odd but also curiously interesting. Seemingly, the Essence exists to show a hybrid drivetrain scheme, but it is likely that some of its form will appear in forthcoming production models.
I was glad to see the big Infiniti badge in the middle of the grille. I liked the oversize one on the front of the original, no-grille Infiniti Q45 - by far the best single design to carry the Infiniti name so far. That Q45 was not ready for prime time at launch, and the "rocks and twigs" TV advertising did not work. Sales were slow, so Nissan backed away from its audaciously simple styling. That was a big mistake, never overcome.