No matter how you look at it, trucks are a big part of General Motors. Chevrolet and GMC full-size pickups are consistently among the company’s top-selling vehicles, and GM’s full-size, truck-based SUVs dominate the large utility segment. But the U.S. truck market is an extremely competitive one, with Ford, Chrysler, and GM constantly making improvements to one-up the competition in terms of capability, refinement, and fuel economy. At a launch event for the 2015 Chevrolet and GMC full-size SUVs
, we talked to key members of GM’s truck team to hear more about what the company's truck strategy will look like going forward.