In 2010, Chrysler revealed its youth-oriented S-branded product line with the 300 sedan. The content-packed formula continues today with the unveiling of the 200 S sedan and convertible at the New York auto show.
Following closely in the 300 S footsteps, both 200 variants receive a plethora of equipment aimed squarely at the younger buyers. Chrysler's goal is to pack the cars full of desirable equipment, while keeping its price reasonable, which it appears to have accomplished.
Exterior elements found on the S models are easy to spot and distinguish them from standard 200s. Chrysler started by yanking nearly all the car's chrome accent pieces and replaced them with less flashy bits. The grille and headlight surrounds are swapped for toned-down black parts, while side mirror caps and door handles now match the body color. Those tired of chrome will also be pleased with the 18-inch machined, multi-spoke wheels with black inserts packaged as standard equipment. Unique badges found expressly on S models replaces the blue background for black on the Chrysler winged emblem.
The exterior may be a breath of fresh air, but the interior is equally impressive. Seating surfaces are wrapped in perforated leather, with the front pair getting suede inserts, S embroidery on the headrests, and heaters. Chrysler's Uconnect infotainment system comes standard and is paired to a Boston Acoustics stereo pumping 276 watts through six speakers. Suede door trim and a black headliner further separate the S model from standard 200s.
Power comes from the new 3.6-liter Pentastar V-6, paired to a six-speed automatic transmission. Pricing starts at $26,790 and $32,490 for the sedan and convertible, respectively. Dealers have already begun taking orders and 200 S models are expected to begin arriving on lots in the coming weeks.