| CONCEPT |
| | • Do-anything "best-buddy" activity vehicle |
| | • Be what you want it to be |
| | • Sociable transportation or pure practicality |
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| ACCOMODATION |
| | • Space efficient: up to 7 occupants in comfort |
| | • Reconfigurable seating allows for sociable arrangements |
| | • Interior flexibility allows any combination of peopleand cargo, to undertake any adventure |
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| MOTIVE POWER |
| | • Utilizes the most advanced hybrid technology |
| | • Can deliver up to 60 mpg for most driving or up to 300hp combined output when occasionally required |
| | • FWD / optional 4WD |
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| CONSTRUCTION |
| | • Lightweight / strong / non-corroding / recyclable |
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| DRIVING |
| | • Command driving position with car-like responsiveness,ride and cornering |
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| DESIGN |
| | • Aims to be honest and functional; timeless and friendly |
| | • Epitomizes "Pioneer or can-do spirit" |
| | • Communicates "Built Ford Tough" |