| CONCEPT |
| | Do-anything "best-buddy" activity vehicle |
| | Be what you want it to be |
| | Sociable transportation or pure practicality |
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| ACCOMODATION |
| | Space efficient: up to 7 occupants in comfort |
| | Reconfigurable seating allows for sociable arrangements |
| | Interior flexibility allows any combination of people and cargo, to undertake any adventure |
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| MOTIVE POWER |
| | Utilizes the most advanced hybrid technology |
| | Can deliver up to 60 mpg for most driving or up to 300 hp combined output when occasionally required |
| | FWD / optional 4WD |
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| CONSTRUCTION |
| | Lightweight / strong / non-corroding / recyclable |
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| DRIVING |
| | Command driving position with car-like responsiveness, ride and cornering |
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| DESIGN |
| | Aims to be honest and functional; timeless and friendly |
| | Epitomizes "Pioneer or can-do spirit" |
| | Communicates "Built Ford Tough" |