Volkswagen must have a case of deja vu: although it displayed a batch of one-off Up! concept cars at the 2011 Frankfurt Motor Show, the automaker is doing the exact same thing for this year's Geneva Motor Show. The cars shown here are once again merely design studies, and won't necessarily be placed into series production.
The first model is the Volkswagen Swiss Up!, which pays tribute to the Geneva show's homeland. The car wears Tornado Red paint, which is offset with Porcelain White mirrors and wheels in an attempt to mimic the design of Switzerland's flag. The interior boasts brown Alcantara upholstery, while the dashboard is finished in white with red accent trim. There also are special holders for Victorinox pocket knives in the back of the two front seats.
Continuing the Swiss theme is the Volkswagen Winter Up!, designed for drivers who want to hit the slopes. White paint covers most of the outside, with Malibu Blue accenting the bumpers, mirrors, and surrounding the greenhouse. Because this model is based on the rugged VW Cross Up! concept, it has special Anthracite coatings for the fenders, door sills, and skid plates. Atop the roof is rack that can accommodate either two snowboards or six skis. The seats receive a combination of white and blue upholstery to match the exterior.
The Volkswagen X Up! is another off-road concept based on the Cross Up!, and apparently shows how "a small car conquers the world." A roof-mounted cargo box helps carry extra equipment, and also proves a mounting point for two additional headlights. Volkswagen also has fitted tow hooks, skid plates, and Anthracite coatings designed to protect the fenders and door sills.
Finally, Volkswagen demonstrates a more practical concept with the Cargo Up! The only three-door model of this grouping, the Cargo Up! loses its rear seats in order to create a flat load floor. A Plexiglas divider separates the front seats from the new cargo bay, which can accommodate 49.4 cubic feet of items to be delivered. The rear windows are specially coated so the driver can see out, but prying eyes can't determine what cargo is concealed within. Volkswagen envisions this vehicle being especially useful in busy urban environments, pitching the Cargo Up! as the ideal vehicle to deliver pizzas and medicine, or to replace cross-town bicycle messengers.