Automobile Magazine's opinionated Design Editor, Robert Cumberford, sifts the wheat from the chaff at Detroit's Cobo Hall.
2009 Cadillac Converj Concept
The idea of presenting Chevy Volt technology in a stylish luxury car is good. Flawlessly executing the styling so the resulting coupe-which seamlessly incorporates traditional and recent design cues-is at once instantly recognizable as coming from a specific brand is brilliant. Simon Cox and his team did a great job. In styling terms the only jarring visual aspect of the Cadillac Converj, inside or out, was the cutsey-poo nameplate. And even there the typography was elegant. The Converj confirms that Cadillac has firmly re-established itself as a worthy provider of luxury cars with respectable technology. Cadillac is not back to Standard of the World yet, but that goal is in sight.