Ford's strongest brand is the F-series. Big pickup trucks continue to sit at the top of the sales charts and fetch large profits. Cabela's is a giant in the outdoor goods retail business and trucks play a large role in outdoor recreation, so it doesn't take a genius to realize that Ford cherishes its role as the official truck of Cabela's. The Cabela's Edition F-250 and F-350 Super Duty trucks are the pinnacle of that relationship.
Ford's research indicates that at least 76 % of F-series buyers regularly hunt or fish, so offering a package that outfits America's most popular trucks with some common upgrades for outdoors enthusiasts makes for a good business case. Just as there are die-hard Ford fans who would not dream of driving a Chevy, some hunters would never dream of buying gear anywhere but Cabela's. Teaming up with Cabela's allows Ford to affirm its tough truck image; Cabela's, for its part, gets a lot of free advertising.
At first glance, it seems like almost nothing has been changed from a stock Super Duty pickup. The exterior of the F-250 Cabela's Edition looks remarkably similar to a standard FX4 truck, but a closer look reveals running boards, two-tone paint, unique wheel flares, mud flaps, an abundance of Cabela's logos, and a bed mat if you don't opt for the spray-in bedliner. Inside, there are two different configurations for Cabela's Edition trucks.... Read full article