New York- Seeking to expand its buyer profile beyond livery drivers (Town Car) and rhinestone cowboys (Mark LT pickup), Lincoln is pitching its new Zephyr-and the next Aviator, a crossover-as hip combinations of luxury and value. Yes, Lincoln really thinks it can sell cars to, of all demographic groups, the young, a task the now-departed LS failed to do. Problem is, the Ford Fusion and the Mercury Milan-which cost thousands less than the Zephyr and are virtually identical-are better deals for buyers of any age.
All three sedans ride and handle well, albeit not as well as the Mazda 6 on which they are based. Predictably, the Lincoln is more softly sprung than the Ford and the Mercury, with a richer interior and more sound insulation, but not enough to drown out the wails of the Duratec V-6 at high rpm.
That won't matter to traditional (meaning older) buyers, who will enjoy the Zephyr's adequate low-end grunt and spacious cabin.... Read full article